Sri Y V Seshachalam started the company in a humble way in Chennai in the year 1945 under the name of Y V Seshachalam & Co.
Sri Y V Seshachalam faced a stiff competition to sell his good quality product from unorganized sector that were penetrating deep into the market with inferior quality Kumkum at cheaper prices.
Soon Sri Seshachalam realized that a brand name has to be created for the supply of quality Kumkum and thus emerged the brand name "GOPURAM" in the year 1950 and registered under "Trade Mark and Registration Act" during the year 1952. From 1950 to 1966, Sri YVS has worked hard and advertised the product well over Tamil nadu so that the brand "Gopuram" reaches every nook and corner of Tamil Nadu as a household name.
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